3. 好设计有美感 Good Design is aesthetic

美感很重要，懂得审美也很重要

The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confu

2. 好设计让产品有用 Good Design makes a product useful

非可用勿扰

A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions. The most important task of design is to optimise the utility of a product.

1. 好设计是创新的 Good Design is innovative

It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are 

迪特·拉姆斯（Dieter Rams, 1932- ）：“诗意的简约”

Iglù Cheese plate and Tray by Miriam Mirri:Alessi Fall/winter 2007 new product

alessi-spring&amp;summer 2007,THE CHIN FAMILY by Stefano Giovannoni with Rumiko Takeda

alessi-spring&amp;summer 2007,PASTA POT by Alain Ducasse and Patrick Jouin

Flowervase 温馨有爱的设计 | 后时代

卢吉·科拉尼 Luigi Colani 仿生设计

卢吉·科拉尼 Luigi Colani 仿生设计 | 后时代

“我所做的无非是模仿自然界向我们揭示的种种真实。”——卢吉·科拉尼

雷蒙罗维Raymond Loewy-美国工业设计之父 | 后时代

“对我来说，最美丽的曲线是销售上升的曲线”。——雷蒙罗维 Raymond Loewy

发光图钉是一个获得2011红点设计概念奖的作品，与普通图钉的区别在于它会发光，夜间能照 亮所钉住的物…+加意

彻底地打扫地面是件费时费力的事，多腿的椅子经常会挡住去路。一位马来西亚设计师设计的这张方便的“HOL…+加意